A Sample Lesson From Audience to Airdrop.

Disclaimer: This cheatsheet is only meant for those who want to play the long-term game, and it's not suited for those who want to make a quick profit. Building a brand with the value-based approach takes time and patience, but the returns are outsized.

Too many creators are optimising for views and not trust.

But trust is the most powerful asset that creators can own:

• You become resistant to algorithm changes (your audience actively searches for your profile)
• You build social capital to unlock opportunities that were otherwise impossible
• You escape competition because others can copy your content but they can’t replicate the trust you’ve built
• Your audience becomes your biggest promoters by sharing your content with their friends
• Your audience follows you for you, and not the topic you talk about (giving you the freedom to experiment)

Building long-term wealth involves a future-proof brand that lasts regardless of AI or algorithms.

So here’s the complete flywheel to build long-term wealth:

Value

It all starts with solving problems for others and building goodwill.

No one cares about you at the start, so create content for your audience and not for yourself.

The best way to find problems to solve are ones that you’ve already solved for yourself.

You earn credibility because you have:

• The evidence to show that you’ve actually done it
• The experience of encountering that problem and solving it yourself (you’re more relatable than someone talking about it in theory)

And you move on to the next stage after consistently solving problems for that specific person: