A Sample Section from the 30-Day Signal Creator Challenge.
Disclaimer: These commandments are only meant for those who want to play the long-term game, and it's not suited for those who want to make a quick profit. Building a brand with the value-based approach takes time and patience, but the returns are outsized.
Here’s the exact playbook on how I would start growing my account from zero.
Before we go deep into what we should be doing, here are 2 core skills we need to do:
Regardless of what stage you are in your creator journey, tracking your post performances is a key part of the process.
This is still a very manual process, but it’s great to go through all of the posts that you wrote every week to identify any good outliers.
I.e. those that performed better than your average tweet’s performance.
Plus, it’s also good for you to keep a record of all the tweets you post (it’s easier to reference them in the future when you want to call back to a certain one).
It helps to build authority when you share a result and QT back to the tweet that showed you documenting your process.
Here’s my example of what I did with Jumper:
It’s most effective when you’re trying to call back to a certain achievement or something you documented that led you to achieve a result.
This involves 2 tools:
This tool helps us to add entries directly to the Tweet Database on Notion
I would change the name into something memorable so that I can search for it in the future.
I have a ‘Top Picks’ column that filters out certain content that stands out:
I would look at the metrics of my content and establish a baseline expectation for any content that I post well.
This could be 10 likes, 1,000 views, etc.
With this average baseline that’s based on the previous content that I posted, I’ll look for anomalies:
Which ones did better or worse than the average?
I would look for good anomalies and try to reverse engineer why they did well.
When just starting out, even one that gets 10-100 more views can be considered an anomaly.
I do this every Saturday night as it’s something extremely mindless and repetitive.
No one will trust us, unless we have proof that we’re someone worthy of being trusted.
This was something that I should have done from the start, which is to capture testimonials that come from all the content I’ve created.
This would include:
I’ve added a bookmark folder for Testimonials (only available on Premium/Premium+) to bookmark every positive review I’ve received from my tweets.
This is also a good way to identify your true fans if you ever want to give back to them (like early access to your courses).
When you’re building up products or want to show credibility, you could QT any of these tweets to give you social proof (particularly if it’s from a credible account).
In this age of AI, social proof is the key differentiator, as others will trust you if you have positive testimonials from reputable voices.
The problem with just relying on bookmarks is that some of these accounts could be suspended, so it’s better to keep them as screenshots in your own database.
I’ve created one here that you can use:
Post types:
When you are a nobody, no one would care about who you are or what you do.
So I would focus on building up that authority first:
No one will see your profile at this point, so it’s all about getting into the rhythm of writing out these posts (while also forcing you to be active onchain).
Our onchain footprint is the foundation of trust, so I would focus on trying out different protocols and sharing your results.
Meanwhile, I would start testing out my ideas by being a reply guy:
If you’re early when replying to a post by another creator, there could be a chance that your reply gains traction and gets more eyeballs.
Take it as an indicator that your ideas are good when the OP likes or even replies to your reply.
And it’s even better if their followers like and reply to your post too.
You could try repurposing some of your replies into posts to test that idea again with your audience.
Keep replying to test ideas and you’ll eventually get the hang of what works (and what doesn’t).
Similar to writing out posts, I would carve out some time in my day to hit my reply quota for the day.
Here are the actionable items in this stage:
Post types:
At this point, we would have gained some traction:
People will see what we’re doing and the results that we get, so that gives us some authority.
We will continue building up this authority by documenting, while we can try repurposing some of the replies that did well for us.
Based on our reviews, these will guide us on what replies perform better than our baseline and we can try posting it as a standalone tweet.
But most of the content will still be focused on authority as we build up our reputation.
Here are the actionable items in this stage:
With this split, I would do 1 idea content per week while the rest are authority content.
This also forces us to continue trying new things that give us more actions to document online.
We’ll continue replying at least 10 times a day to gives us more data points on what ideas perform well.
Post types:
By now, you could have a good library of ideas that resonate well with your audience (based on the performance of your replies and short-form posts).
While at the same time, we’ve built out a strong reputation based on what we’ve been documenting.
We can shortlist those high-performing ideas and start expanding into long-form content.
These help to build out our authority even more as we get into the habit of expanding our ideas into long-form pieces.
At this stage, I want to start expanding my reach by posting on other platforms like Farcaster and Substack.
Typefully lets me post directly to Threads and Bluesky, but it’s still lacking on those 2 platforms.
So I’d have to manually post my content (which is tedious).
Want to capture the next wave of airdrops? You need both onchain and social reputation.
Stop wasting hours on low-value tasks and start building habits and systems that projects will reward with bigger airdrops.
Build the foundations for a reputable brand in just 30 days with one actionable tip you can implement each day,
I used this exact system to grow from zero to:
Access the challenge here: